Why Are There No Grapefruit in Stores Right Now?
True grapefruit lovers have surely noticed that their favorite juicy fruit has been missing from grocery store shelves for months now, but you might not know why. The truth is quite simple: grapefruit is only available in stores at certain times because of their growing cycle. During some seasons, there just aren’t any fresh grapefruit to sell.
Keep reading to learn more about the grapefruit season, why winter is the best time to harvest grapefruit, and what makes Winter Sweetz Rio red grapefruit so special. And this year, don’t forget to stock Rio red grapefruit in your produce section.
When Is the Texas Red Grapefruit Growing Season?
The Texas red grapefruit harvesting season runs from October through April, but you can find the sweetest fruit on store shelves from November to March. During this season, grapefruit reach their peak ripeness on the branch, making it the ideal time to harvest the fruit and deliver them to the nearest produce section.
You might miss grapefruit the other months of the year, but you know you’ll get a tasty treat when you pick up a grapefruit during the winter months.
What Makes Winter Sweetz Rio Red Grapefruit So Yummy?
If you’ve been following along, you probably already know what it is that makes Winter Sweetz so good. The key is in the name: our winter-harvested grapefruits are sweetened through the hot summer months and windy conditions here in The Lone Star State, reaching their sweetest point during our mild South Texas winter.
The deep red color of our grapefruit is a tell-tale sign that you’ll be biting into one of the sweetest grapefruit around, but the wind-scarring is a more subtle sign that you’re getting a great grapefruit!
How Your Grocery Store Can Prepare for the Return of Rio Red Grapefruit
There’s probably only one group that’s more excited for the return of grapefruit than actual grapefruit fans, and that’s grocery store owners. If you own a grocery or health food store, fresh grapefruit will make a great addition to your shelves. This beloved fruit is not only a delicious treat, but also a healthy part of a complete diet.
If you’re getting ready to stock grapefruit in your store, there are a few tips you can follow to maximize your sales and customer satisfaction:
- Be sure to keep your display fresh and clean
- Practice first-in-first-out (FIFO)
- Keep displays well-stocked to avoid an over-picked appearance
- Sell grapefruit halves individually wrapped or in pairs
- Use a variety of advertising channels to spread the word you have fresh grapefruit in stock
The Best Grapefruit for Your Customers: Winter Sweetz Rio Red Grapefruit
There’s nothing sweeter than biting into a juicy red grapefruit, but it’s not a treat you can get all year round. They say absence makes the heart grow fonder, and that’s definitely true when it comes to delicious grapefruit!
Get ready for the upcoming grapefruit season by following along with the Winter Sweetz newsletter, and be back here in three months to order a shipment of the freshest Rio red grapefruit around for your produce section.