Produce Retailers, the People Have Spoken and Sweet Grapefruit is in Demand
Grapefruit growers like Winter Sweetz who mail out or ship their Texas red grapefruit directly to consumers and retailers alike have found that online marketing has only become more important to their bottom line in recent years. The demand for our juicy sweet grapefruit is growing, and retailers can profit from it as well.
But it’s all a little more complicated than just hosting your own website and posting up products. Your customers need to be able to find, research, and buy your goods, and the key to getting more eyeballs on your website is by using the right keywords.
The Importance of Grapefruit Keywords
As you may be aware, keywords are words or phrases that people type in to search engines like Google when they are looking for a service or product, and how they are incorporated within your website makes it show up in the search engines results page (SERP). For grapefruit retailers, a few common keywords to include into your web copy may include:
- Grapefruit
- Texas red grapefruit
- Texas Rio Red grapefruit
- Sweet grapefruit
- Juicy grapefruit
- Grapefruit for sale
If your site isn’t optimized properly for grapefruit keywords, it is less likely to appear higher up in the search engine results to potential customers looking for it, losing your business customers, conversions, and, therefore, revenue. This could be problematic, especially when the data indicates that sweet grapefruit is in demand, and that demand is growing.
Looking Into the Data
From the above image, you can see that searches for ‘grapefruit’ over the last 12 months began to rise in early December 2019, peak between December 29 and January 4, and subside after July 25, 2020. What does this data specifically mean, though?
Our Rio Red grapefruit season begins in October and lasts through April, with peak sweetness happening between November and March. Now look at the graph above. See a connection? This graph may indicate that potential customers are searching for grapefruit through Google’s search engine during a time when they know grapefruit is at its sweetest, even if they aren’t familiar with what type of grapefruit offers just that.
While some people may enjoy the taste of bitter grapefruit, it’s easy to see that most prefer their grapefruit to be sweet. This is made obvious by the sheer number of “solutions” offered for bitter grapefruit on sites from The Kitchn to even NPR.
Texas Rio Red grapefruit are the sweetest variety available and are seven to 10 times redder than Texas Ruby Red grapefruit, in fact. Pink and white grapefruit available from Florida and California year-round are much more likely to be bitter or sour comparatively because of the conditions they are grown in, much different than the temperate climate and rich Texas soil that sweetens our Rio Reds.
It’s also worth noting that terms like “buy grapefruit” or “buy fruit online” are increasing in online searches as well. This is largely due to the increasing number of Americans who shop online because of the COVID-19 pandemic, and as we adopt more ways of delivering produce to customers–like curbside delivery to mailing out produce or even home delivery–we must adopt new ways to meet their demands.
When we put this all into perspective, people are searching for grapefruit during months of peak sweetness, and Winter Sweetz Rio Red grapefruit delivers just that. If your website isn’t optimized properly for sweet grapefruit–and you aren’t carrying our product in your stores now–you are missing out on a lot of revenue-generating potential.