Catch Lone Star Citrus at the Viva Fresh Produce Expo

It should come as no surprise that Winter Sweetz™ grower Lone Star Citrus is always willing to learn and grow its opportunities to deliver amazing citrus products.

That’s why we are absolutely enthusiastic to announce we will once again be in attendance at the 2017 Viva Fresh Produce Expo, which will be taking place April 20th through the 22nd in beautiful Austin, Texas.

A regional industry trade show, the 2017 Viva Fresh Produce Expo will be a wonderful experience for growers from the Southwestern United States and Mexico to come together in celebration of their unique and delicious produce. The event promotes the development of meaningful business connections between growers and customers, plenty of fun and engaging educational sessions, and acts as a forum to help improve dialogue on transportation issues, ever-changing trade regulations, and product availability.

As an international event, Viva Fresh acts as a “Gateway to the Americas” where growers from both the U.S. and Mexico can effectively network to increase their range of delivery, with the expo including:

  • Virtual field tours at farms and facilities in Texas and Mexico
  • A supermarket dietitian symposium
  • The latest in merchandising trends
  • Sessions that will focus on a wide range of educational topics related to issues that affect both growers and their clients

This year’s expo also coincides with Lone Star’s 10-Year Anniversary of delivering world famous Texas Rio red grapefruits, like the one-of-a-kind Winter Sweetz grapefruit, as well as sweet and succulent oranges.

In a statement provided to, Lone Star Citrus Vice President of Sales Trent Bishop said, “As we wrap up our tenth season, I would just like to thank everyone who has helped us turn our dream into a reality. Without the trust and support of our customers, vendors, and dedicated team of employees we could never have accomplished all that we have over the last ten years. We are so appreciative of everyone who believed in us and gave us a chance to prove we are capable of what we promised from the beginning. We humbly look forward to the future with the promise of never taking our eye off the goal of adding value to the Texas citrus category.”

And indeed Lone Star Citrus has done an amazing job of delivering only the finest produce with the best customer care available anywhere.

Plus, it doesn’t hurt that we grow our grapefruits and oranges deep down in the Rio Grande Valley of Texas, where the region’s subtropical climate provides the perfect conditions and soil for growing the sweetest and juiciest citrus fruits around. There’s also the fact that we work year around carefully maintaining crop quality through innovative irrigation techniques, pruning techniques, and extensive research to ensure that only the best fruit is hand-picked at the peak of its perfection.

If you’re interested in finding out on how to get your hands (and tastebuds) on some of Lone Star Citrus’ amazingly delicious fruit, like our ridiculously tasty Winter Sweetz™, then make sure to pay us a visit at this year’s Viva Fresh Product Expo.

Stop by Lone Star’s booth,  #510, to see all we have to offer or contact us at (956) 424-7775.
See you in Austin!

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